TRACE ACADEMIA OFFICIALLY LAUNCHES FREE ONLINE VOCATIONAL TRAINING PLATFORM IN SOUTH AFRICA

FRENCH MINISTER INAUGURATES THE LAUNCH OF
TRACE ACADEMIA

Trace, in the presence of the honourable French Minister Elisabeth Moreno and South African partners, today formally announced the inauguration of Trace Academia in South Africa, and the signing of a protocol of cooperation between Trace, Senghor University in Egypt, and Agence Française de Développement (AFD), to create a training programme to develop and support the professionalization of the creative and cultural sector in Africa.

Elisabeth Moreno, the Minister for Gender Equality, Diversity and Equal Opportunities (travelling as part of the French presidential visit to South Africa this week) together with the Co-Founder and Executive Chairman of Trace, Olivier Laouchez and Trace Academia Co-MD, Prejlin Naidoo, launched the company’s latest youth empowerment programme.

Trace Academia is a free online vocational training platform built for young South Africans looking to build their skills to find or create jobs. Created in response to the high rate of youth unemployment in South Africa and the continent, Trace Academia will focus on empowerment through educating and training young people.

More than 50% of Africa’s population is under 25 years old. The youth are struggling with the effects of a longstanding economic and psychological crisis. The reach of the global pandemic has further accelerated the need for new approaches to education.

Trace Academia courses are created in collaboration with leading companies, institutions and experts to ensure that the skills provided are well matched to market needs. A localised, interactive and entertaining course format keeps the learner’s attention and significantly improves course completion rate.

Trace Academia will primarily target young South Africans in its inaugural year. The platform will launch with several locally produced training courses including Get Started with Digital Marketing (Grow with Google), How to Become a DJ (Trace), Spark your Interest in Electricity (Schneider Electric), Become a Successful Entrepreneur (Valued Citizens & UJ), Become a Real Handyman (Leroy Merlin) and Own Your Situation (Durex). Trace Academia will take the learner through the journey towards skill acquisition.

The Trace Academia platform will offer:

• Vocational Training
• Entrepreneurial courses
• Soft Skill and Well Being courses
• Social Learning Features
• Job Information

Learning Engagement – Engaging content keeps the learners’ attention and maximises completion
Testing and Certification – Course certified by industry leaders providing credibility and applicability
Employment Opportunities – Learners are connected to an ecosystem of employment enablers

With the mammoth goal of training over 25 million youth by 2025, Trace Academia aims to develop hundreds of courses to help empower these young people to become employable or become employers.

Part of the launch centred on the signing of a protocol of cooperation between the Agence Française de Développement (AFD), Senghor University in Egypt and Trace to establish a partnership to support the development and professionalisation of the cultural and creative sector in Africa through the Trace Academia programme. AFD’s financing of €650k will cover a training course dedicated to understanding the challenges of the sector and providing workable solutions. The learning content of the training is to be developed through this partnership between Senghor University in Egypt, Trace and Campus AFD, AFD’s training centre.

‘To build Trace Academia, we’ve combined our expertise and experience in entertainment with cutting edge learning approaches adapted to the realities and cultures of Africa. The young people we have worked with in building the platform find the content highly engaging. In fact, in a recent study of 17-25 year olds in SA, Kenya and Nigeria, 96% said the app would motivate them to further their education or improve their employment prospects. We believe that Trace Academia has the potential to positively impact the lives of millions of young people in South Africa and across the continent,’ stated Trace Co-Founder and Executive Chairman Olivier Laouchez.

Due to the high youth unemployment rate in South Africa, it was important for Trace to introduce the Trace Academia project as a getaway to Trace’s mission of entertaining and empowering young people to stand up and shine.

Trace Academia is set to be launched in the rest of the world by the end of this year, with more courses to be produced with leading companies, institutions and experts globally.
The Trace Academia application can be downloaded on the Apple App store and Google Play store.

More information on www.traceacademia.com

YOUDEH APP BRINGS YOU CLOSER TO YOUR CELEBS!

Gone are the days where you have to rush to a mall or event in hopes of trying to get the attention of your favourite celebrity. Imagine having access to some of Mzansi’s top media personalities at your every whim!

Your wish is YouDeh’s command! This tech-savy app has launched and is giving you an opportunity to have direct guaranteed access to A-Listers at the click of a button, right inthe comfort of your own space.

YouDeh app is international and allows users to connect with people around the world that would be “hard to reach” through paid-for-private meeting requests called, parties. This is a first for social media as one does not have to hold their breath in hopes or frustration to try and get the attention of the ones they support for different reasons.

With the world having advanced in its adoption of various technologies, there had to be a way to help minimize the effect of the global pandemic, Covid-19 on the entertainment industry using technology. This gave birth to YouDeh as in “Hey, are you deh?” Get it?

YouDeh is introduced to the world by two forward thinking business men who are information technology specialists, Thulani Ngwenya and Aubrey Modise. The pair who have partnered with Mzansi’s top star, DJ Tira are set on shaking things up by making the almost impossible, possible. The world at your finger tips.

Talking about the app, founder Thulani said; “A lot of entertainers found themselves without income when Covid-19 hit and communities were forced to go on lock-down. This was mostly due to the fact that physical events were shut and therefore no bookings for MCing, performances and appearances. It is a safe and fun space to broaden our world while keeping us connected.”

 

Co-founder Aubrey emphasized: “With YouDeh, entertainers can continue earning great alternative income even after Covid-19 is long gone. Ordinary users are also given the opportunity to connect with the people they admire.”

 

DJ Tira added: “This is the future and I am glad to be part of such a revolution. YouDeh is the way to go”.

You simply download the YouDeh app, via Apple App Store or Google Play Store, > Create a profile > Set your rates -> Watch the magic happen as you connect to your star once your meeting has been confirmed.

HOW DOES IT WORK?

For instance, a celebrity can say “I will charge $10 for my 5 minutes”, (Every user is a celebrity on the YouDeh app)• When someone would like to have a private video call with that celeb, they’d login on the app, create a party request of type meeting. • Invite that particular celeb = When inviting the celeb, the user would indicate for how long. If they say 5 minutes for instance, the app will notify them that the celeb will charge them $10. If they agree, they will then make the payment from their wallets on the app. (Users can top up their wallets using credit/debit cards or PayPal)• The celeb will receive the request on the app which they can either reject or approve. • Should they approve, the requestor will receive a notification, and when the time comes both the requestor and the celeb connect via a private video call on the app. • After the call, the funds are paid into the celeb’s wallet on the app within 24 hours. The celeb can either use the funds to request other users’ time or withdraw the funds via PayPal. All rates are charged at USD as it is an international app.

It is Important to note that the celebs’ contact details are never compromised as there is no sharing of their emails or contact numbers, unless they voluntarily do so during the private calls. These calls are neither recorded nor stored on the app.

This creation is not only limited to celebrities and their fans but is a playground for anybody with time to sell. For example, entrepreneurs, lawyers, doctors, tutors, and even sangomas. canuse it for consultations as the scope is endless.

So don’t wait any longer, download YouDeh today and start connecting.

YouDeh – Time is Money!

SMIRNOFF ZIZOJIK’IZINTO WINNER NONTLANTLA RAMPHENG WALKS AWAY WITH HOME RENOVATIONS WORTH R100K

TURN YOUR LIFE AROUND WITH SMIRNOFF’S #ZIZOJIKIZINTO

With everything that’s been happening in the world right now, we’re all in need of a specific kind of good news: the kind that can turn your life around.


This is why Smirnoff has launched its latest campaign called ‘Zizojik’izinto’. As the name suggests, the campaign is offering Smirnoff consumers an opportunity to not only enjoy a refreshing Smirnoff and lemonade cocktail, but to also stand a chance to win mega prizes that could change their lives in an instant.



In total, Smirnoff will be giving away over R1 million rand in prizes and because the brand understands that everyone’s needs are different, the prizes range from R100 000 debt relief to house renovations to cattle to a car and so much more.



The first evet winner of Zizojik’izinto, Nontlantla Rampheng, walked away with home renovations worth R100 000!



Gregory Tabane, Head of White Spirits at Diageo SA, says that “this campaign is about offering consumers practical and tangible prizes that will go a long way in enhancing and uplifting their lives”.



“It’s no secret that COVID-19 has changed all of our lives, and many have experienced unfathomable financial strain as a result of the lockdown and the subsequent job losses,” he says. “Zizojik’izinto, which translates to ‘things are going to turn around’ is about offering our consumers the opportunity to enhance and uplift their lives for the better in this unpredictable and tumultuous time.”



Winners are drawn weekly and you could be the next one with just two easy steps:


  *   Buy a bottle of Smirnoff 1818
  *   Keep your till slip and WhatsApp ‘1818’ to 021 180 2801

It’s that easy! to find out more visit @smirnoffsa on Facebook, Twitter & Instagram and take your chances to win big #Smirnoff1818.

I Am An Education Champion Campaign

A matriculants shower campaign will be launched at the beginning of graduation season in April 2021 as a flagship initiative of the 10thannual Rising Stars Career Expo. The campaign will be running through social media platforms by the class of 2021 for the matriculants with #IAmAnEducationChampion. Furthermore, an opportunity for new graduates to share their after-matric experiences with young people who will be attending 2021 events in 2 provinceswill be opened. Career choices trends continue to evolve as innovative technology concepts makes work processes easier and effortless. In a recent report released it was reported that companies like Google mentioned that they no longer hire staff based only on their qualifications. Although this information confirms what is already happening in the workplace, education remains a solid foundation. Ten recent graduates, preferably who are already working, will be chosen to be Keynote Speakers and inspire high school learners with their stories.

Over and above this, the Rising Stars Career Expo organizers will request every graduate to post their graduation photos with #IAmanEducationChampion throughout 2021 on social media platforms. “During this 10th year anniversary of the RSCE, we want to establish a movement that celebrate Education Excellence”, says Event Organiser Thulisa Mangcotywa. Most graduates feel like failures when they struggle to get a job and our aim with this campaign is to shift that mindset. Graduates will be invited to attend the expo either in Johannesburg or Durban.

About the Rising Stars Career Expo

The purpose of the Rising Stars Career Expo is to help learners, students, unemployed youths & graduates to connect with companies, tertiary institutions & organizations and to prepare them for the world of work. Awarded the winner of African Brand Summit in 2020 in the category of Education Influencer Brand, this edutainment event is an employer branding platform where learners are afforded the opportunity to visit different exhibition stalls & attend presentations to find out more about career openings at various companies, tertiary institutions & organizations.

SABC2 Is In Search For The Coolest OG In The Land

12 SOUTH AFRICAN CONTESTANTS COMPETE FOR R100 000 CASH PRIZE

SABC2 is pleased to partner with Rebelintown Productions, in a new, first of its kind, reality series, THE COOLEST OG’S, which will give 12 senior citizens a chance to compete for a R100 000 cash prize and the title of The Coolest OG.

THE COOLEST OG’S starts on Sunday 6^th June 2021 at 18:30. An OG is someone who is incredibly exceptional, authentic and excellent in a classic way. Someone who is an expert in many facets of life and someone who has been around for a long time.

Featuring contestants from all walks of life, the series was shot across the country over 50 days and 50 nights, during the height of the global pandemic as the show captured the lives of 12 senior citizen from the ages of 60 to 80, confined in the safety of their own homes and exposed to fun and unusual challenges, ultimately on a quest to find THE COOLEST OG of them all.

In true reality format, the episodes are not scripted and the opinions expressed are not edited. The OG’s are authentic. They are real. It is their lives. They are simply the coolest OG’s.

The Coolest OG’s is a uniquely produced reality voice over driven series, whereby the contestants will bejudged by a panel of 4, 20-year-old experts, comprising of Zipho Sithebe, a fashion expert and a student pilot, Sbu Makamedi a performance expert who is a SAFTA Golden Horn winner who also won best actor at the Helen O’Grady Drama Academy,  Adon Domeyera passionate international music producer and engineer working with artists across the globe and Allison Greenlees a food expert who has been running a successful catering business since the age of 16.

“Our elders have so much to teach the youth and this show gives 12 of them a chance to share their story with the world. The series in not only informative and insightful but great fun for the viewers. Shot during the middle of the global pandemic, these OG’s got to escape the harsh reality for a few weeks while shooting the season” says show director Bheki Ncube. “South Africa is going to fall in love with these very special OG’s and what they have to offer’.

In every episode one contestant is eliminated based on their performance and swag and the judges all have to agree on who will leave the show.

Our contestants will go through various challenges ranging from modelling, song writing, music videos, cooking, gaming, art, acting and other cool challenges, in each episode. Each contestant will be sent a package containing a phone on which they will receive instructions for their weekly challenges.  Each of their lounges are transformed into mini studios so they can compete from the comfort and safety of their own homes, sometimes with the help of a family member or an influencer. They have never met each other and have no idea how each other have performed in the various challenges.

For more information, interview opportunities and publicity images please contact the SABC2 PR office or Tutone Communications.

More reality for you, every Sunday at 18:30 only on SABC2.
 

Apple Music Up Next artist South Africa announced as Valley Sixteen

Capetonian singer and producer, Valley Sixteen (real name Gabi du Plessis) is the latest Apple Music Up Next South Africa artist. The South Africa program, which launched in early 2021 is a local version of their global emerging artist platform geared towards identifying and showcasing rising talent.

“I can’t even explain how much it means to me to be an Apple Music Up Next artist. I have followed the journeys of each and every Up Next artist since 2015, and if I could go back in time and tell my 15-year-old self that one day that would be her, she would never have believed me,” the singer tells Apple Music.

“To have an opportunity to reach so many new people with my music is all I’ve ever wanted. The journey so far has been a collection of many highs and lows, but I can confidently say that I wouldn’t be here today if it wasn’t for the Apple Music South Africa team believing in me. This is a moment in time that I’ll never be able to forget, and to be in such great company is absolutely surreal. I can’t wait for what’s to come.”

After a stinging comment, made about her voice at the age of 17, saw her exit Idols SA, du Plessis found herself with no real understanding of who she was musically. But after time spent honing her skills by writing hit songs for other artists, du Plessis’ reintroduction to the industry under the moniker of Valley Sixteen sees her triumphantly return to her infectious pop roots.

Recorded on apartment floors in Cape Town, Johannesburg and Munich, Valley Sixteen’s debut EP, Apartment Flaws, is a tour de force release intended to silence her critics, tackling matters of the heart (“Borderline”, “Sad Eyes”) and mental health (“Fake”), while acknowledging how far she’s come on her journey of self discovery.

As the latest Up Next artist to be spotlighted in South Africa, Valley Sixteen will be featured across Apple Music’s South African Up Next playlist https://apple.co/3eITdJd. The curated playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world.The playlist is genre agnostic and represents a line-up of artists that the editors are passionate about and eager to expose to a larger audience. 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks and Tate McRae.

For a limited time, new customers to Apple Music on iOS and Android in Nigeria, South Africa, Ghana, Kenya, Botswana, Tanzania, Uganda, Mozambique, Cameroon and Zambia can enjoy all of this great content with 6 months of free Apple Music through the Shazam app. Returning customers get 3 months of free Apple Music.


About Apple Music

Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 70 million songs, thousands of playlists, and daily selections from the world’s best music experts, including all of the artists and hosts broadcasting daily across its Apple Music 1, Apple Music Hits, and Apple Music Country global live streams. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad, Apple TV, Mac, Apple Watch, iPod touch, CarPlay, popular smart TVs, smart speakers, Android and Windows devices, and online at music.apple.com, Apple Music is the most complete music experience on the planet.

TRACE AFRICA BRINGS IT HOME TO MZANSI

TRACE AFRICA BRINGS IT HOME TO MZANSI
 
COUNTDOWN TO THE ‘TRACE AFRICA TAKEOVER’ PARTY
                     

With Africa Day approaching later this month, TRACE Africa today confirmed its new brand direction to increase airplay of the best and freshest Southern African music on the channel.


In a further commitment to remain at the forefront of entertainment trends and movements, TRACE Africa plans to launch a differentiated, memorable and unexpected music experience for their audiences, with an injection of more homegrown hits.

The offering: a brand new tone of voice and direction to be ‘the pulse of Mzansi streets’. And a lot more local music!


Also as a dedication to the celebration of the streets of Mzansi and the launch of the new brand repositioning, TRACE Africa will be hosting their first music takeover this year.


‘THE TRACE AFRICA TAKE OVER will take place at the Altitude Beach in Fourways next Saturday, 22^nd May and will feature some of South Africa’s finest headliners including:

BOITY
BLACK MOTION
LEMON AND HERB
DBN GOGO
LERATO KGANYAGO
DJ SPEEDSTA
PRINCE KAYBEE
DJ NEL
MDOOVAR
DJ FAE FAE
2PM DJS


“TRACE Africa has been established as the destination for African music with a huge support of Southern African music over the past few years. With the brand’s ongoing commitment of empowerment, we are excited about this new direction to inject more South African music onto the channel” shared Trace’s Managing Director – Southern Africa & Regional Director Anglophone Africa Valentine Gaudin-Muteba,” TRACE Africa will showcase up and coming as well as established Mzansi artists, creatives, movers and shakers. The channel will also play exclusively selected music from the rest of the continent, to celebrate the African flair that is mirrored in Mzansi.”

 

THE TRACE AFRICA TAKEOVER EVENT INFO:

DATE: Saturday, 22^nd May 2021

VENUE: Altitude Beach, Fourways

TIME: Doors open at 12pm

TICKET INFO: Limited ticket available @ R200. Book via www.altitudebeach.co.za



Tune into TRACE Africa (DStv channel 326) for the freshest local and African hits.


Facebook: @TRACEAfrica
Twitter: @TRACEAfrica_
Instagram: @TRACEAfrica_

L’Oréal Professionnel Officially Launches Their Newest Innovation the SteamPod 3.0 in South Africa

“this newest innovation by L’Oréal Professionnel is set to change the game for all hair types.”

 

L’Oréal Professionnel hosted an intimate event to officially launch and celebrate their newest innovation, the L’Oréal Professionnel SteamPod 3.0. Not only is this new addition to the L’Oréal Professionnel family set to change the game for hair styling but you can now look forward to healthier and glowing hair. The afternoon was filled with great conversations around all things hair, not only for sleek and straight hair but also for naturalistas while talking to all kinds of hair types.

 

The event was hosted by the lovely TV and radio news broadcaster, Chanté Jantjies, who captivated the audience with her poise as she worked the room and allowed the guests to share their hair stories and challenges right before she introduced Taryn Bloem, Education Manager for L’Oréal Pro as well as Mashudu Netshidivhani, Afro Specialist and Education Manager at L’Oréal SA. The room was filled with chatter and cheer as these hair specialists addressed a lot of hair concerns and struggles, while demonstrating how the L’Oréal Professionnel SteamPod 3.0 is equipped to ensure healthier hair and debunk the challenges of using hair straighteners.

 

“The L’Oréal Professionnel SteamPod 3.0 innovation with its unique patented steam technology promises to instantly transform your hair 2x faster, 2x smoother* while reducing hair breakage by 78%** compared to traditional hot irons, making it the safest hot iron of its kind. From loose curls, easy waves, to sleek & straight. The L’Oréal Professionnel SteamPod 3.0 is suitable for all hair types and hairstyles.” Shares Nosizwe Hude, Brand Head at L’Oréal Professionnel and Kerastase.

 

While the event addressed many serious issues concerning hair care, the afternoon was sealed off with a delicious spread by culinary queen, Vicky Crease and guests such as Blue Mbombo, Mbali Nkosi, Leanne Dlamini and Abigail Visagie, to mention a few, were whisked away by the entertaining sounds of South Africa’s most loved DJ, DBN GOGO, while enjoying delicious cocktails by Rémy Martin and champagne by Piper Heidsieck. 

 

Catch up on all the event happenings by using on the hashtag #KeepTheSteamAlive and for more information on the L’Oréal Professionnel SteamPod 3.0 visit www.lorealprofessionnel.com. The L’Oréal Professionnel SteamPod 3.0 retails from R5 299 and can be purchased online at Superbalist, Hair Networks as well as select L’Oréal Salons.

Apple Music’s Africa Now Radio With Cuppy This Sunday With Bensoul

This Week’s Episode Features a Conversation With Bensoul, the 5 Hottest Tracks of the Week, and Nviiri The Storyteller’s Favourite African Proverb!

Tune in to Africa Now Radio With Cuppy This Sunday, May 9th at 2p Lagos/London / 3p Johannesburg/Paris / 6a LA / 9a NYC on Apple Music 1.Cover Star Interview
Kenyan Afrosoul star Bensoul joins Cuppy via FaceTime on Apple Music 1 to talk about his latest track, “STEREO,” from his most recent EP, Medicine. He also discusses how he kept his fans motivated through COVID-19 lockdowns, what he’s learned from mentors like Sauti Sol, and the up-and-coming talent to watch from Nairobi.

The Big 5
Cuppy shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Cassper Nyovest feat. Lady Du; Shimza & Darque feat. Sino Msolo; Calema feat. Pérola, Soraia Ramos & Manecas Costa; Seyi Shay & Yemi Alade; and Spinall, Fireboy DML & 6LACK.

Africa Rising
Nigeria’s Mdee Milliana is the latest Africa Rising cover star, a campaign which shines a light on the next generation of African superstars. Listen HERE.

Proverb of the Week
Kenyan guitarist and singer-songwriter Nviiri The Storyteller shares his favourite Swahili proverb, which translates to: “I can do without alcohol and cigarettes easily, but when it comes to women, it’s a curse”—emphasising his unshakeable love for African women.

Mini Mix
In celebration of Africa Month, Cuppy finishes this week’s show with a mini-mix of Apple Music’s exclusive Nviiri The Storyteller: Africa Month playlist, curated by the singer and featuring his favourite tracks from across the continent. This weeks’ mix includes music from Adekunle Gold; Oxlade; Navy Kenzo & King Promise; Azana; and Manu WorldStar feat. Sjava, Roberto & $pacely. Listen HERE.

Tune in and listen to the full episode this Sunday, May 9th at 2p Lagos/London / 3p Johannesburg/Paris / 6a LA / 9a NYC on Apple Music 1 at apple.co/_AfricaNow or on Cool FM in Nigeria every Sunday at 6pm.
***
Bensoul on being mentored by Sauti Sol
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It’s such a beautiful feeling. I get to learn so much, but even just interacting with most of them. They’re really amazing human beings apart from being amazing musicians. And yeah, they are big brothers. They’re always guiding us and we have this relationship where we make each other better. And the few years that I’ve spent with them, being under their label, it’s been life-changing for sure.


Bensoul on why he wrote “Stereo”
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Bensoul: The song speaks about the first days of falling in love and you’ve just met-

Cuppy: The honeymoon period before it goes wrong.

Bensoul: Yeah, yeah, the honeymoon period. The love is so sweet, you guys are going on dates and that love feels so stereo you know, it hits you from all the sides, and that’s the reason why I wrote the song.

Nviiri The Storyteller’s proverb
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It says: “Alcohol and cigarettes I can easily do without. When it comes to women, it’s a curse.” So I’m basically just talking about different addictions, but then away from all addictions, you get an addiction, which is literally just curse. It’s upon you – you can’t get rid of it.

Johnnie Walker Celebrates 200 Years Of Iconic Striding Man With Fashion

In honour of the legendary whisky brand’s 200^th anniversary, Johnnie Walker gives consumers and enthusiasts of the quintessential liquid reasons to celebrate this milestone through an iconic collaboration with world renowned fashion brand and culture bender ; RICH MNISI for limited edition capsule collection set to launch in May of this year.

 

The eponymous collaboration not only aims to commemorate the brand’s 200^th anniversary, but it also comes on the heels of Johnnie Walker’s new brand proposition, which aims to inspire and encourage consumers to be fearless in their pursuit of tasting and experiencing the richness life has to offer by living a lot and pushing their boundaries – an extension of the brand’s ubiquitous “Keep Walking” manifesto. The exclusive capsule collection will include iconic basic wardrobe pieces from iconic bomber jackets, jumpsuits, t-shirts and an array of accessories consumers can add to their collections this fall.

“Throughout the years, Johnnie Walker has always been in the forefront of all things hot in culture and the collaboration with RICH MNISI and the local designers, made for the perfect blend to celebrate our 200^th year anniversary. Our consumers are a huge part of Johnnie Walker’s story which has been synonymous with the pursuit of tasting the best out of life in whatever sphere you want to excel in and the partnership with an iconic brand such as RICH MNISI presents an opportunity for brand enthusiasts on both ends of the spectrum to celebrate with us and get their hands on a Johnnie Walker Capsule.” Said Johnnie Walker Brand Manager, Livhuwani Makungo.

The Johnnie Walker limited edition capsule collection is not the first fashion collaboration with RICH MNISI. Winter of 2020 saw the release of the popular RICH MNISI Azania collection which formed part of Johnnie Walker’s #KeepWarmSA influencer campaign, followed by last year’s release of The Man Who Walked Around The World documentary (in celebration of the brand’s 200^th birthday) which was anchored by the RICH MNISI’s bespoke sleepwear designs to commemorate the local launch of the docu-film.

“I am so excited to experience and be immersed in the iconic world of Johnnie Walker. As a fashion creative, I resonate with the striding man’s journey of discovery and creating a brand that is still being celebrated and loved 200 years later” said Rich Mnisi. “My journey has seen me walk into spaces I never imagined I would set foot in; designing and create clothes for some of my idols, showcasing my work on global platforms and now I get to collaborate with Johnnie Walker once again to ring in 200 years of the brand’s iconic influence. I cannot wait for people to see what we have been cooking up for this limited edition capsule collection.” The renowned fashion designer concluded.

Consumers and brand enthusiasts can get their hands on the Johnnie Walker limited edition capsule collection upon release this May and also stand a chance to win a share of R25 Million in guaranteed instant prizes by simply purchasing the new 750ml limited edition bottle of Johnnie Walker and following the entry steps to win.

Join the conversation online by following@johnniewalkersa and by using the hashtags #KeepWalkingSA #JohnnieWalker200.