Tuesday, 10th October 2017 – South African retail giant, Edgars, has entered the beauty space in fine style with the launch of its first ever beauty brand, Kelso Beauty. The Kelso beauty brand encompasses make-up under Kelso Color as well as bath and body care under Kelso Body.
The Sitting Setup
Kelso Beauty is a brand that launches with a makeup and body care offering that’s specifically formulated with the needs of the South African woman in mind. The Kelso brand has traditionally been known for its clothing range of stylish, affordable basics and the Kelso Beauty launch follows in this vein. The Kelso woman is a driven, hardworking woman who comes to Kelso for her wardrobe essentials, casual fashion trends, workwear and occasion wear. With this launch, she can now come to Kelso for a comprehensive range of well-priced cosmetics.
Kelso Beauty launch Luxury Setup
“We’re so excited to be taking Edgars into this space,” said Julie Maggs, General Manager of cosmetics for Edgar’s. “Edgars prides itself on understanding the needs of the South African consumer, and we’re confident that we have a product that will cater to our unique needs.”
The launch of Kelso Beauty is a massive step for the brand, and truly makes Edgars a brand that caters to all their customers’ needs, from fashion, home and now personal care.
Kelso Beauty will be available at selected Edgars and Kelso retail outlets nationwide from November 2017.
Kelso Beauty Luxury Photo Station
Edgars is the family store of choice for Men’s, Ladies, Kidswear, Footwear, Beauty and Home for every occasion. Showcasing the widest range of the latest fashion from top international brands to Edgars own private label brands; Edgars offers something for everyone. There are 187 stores in South Africa and neighboring countries.