Leading local brand, SASSOON has undertaken an entire rebranding strategy to officially launch its muchanticipated spring/summer 2017 collection. Not only has the brand undergone a change from RONALD SASSOON to just SASSOON, but it also officially reintroduces a fresh new menswear collection offering fashion and denim jeans for the style-conscious man aged 25-35.

“We decided to breathe new life into an old favourite and underwent a rebrand”, says SASSOON Brand Manager, Stuart Marsh. “We strategically dropped ‘Ronald’ to move the brand into a more contemporary space, in conjunction with this we reintroduced menswear which the brand has explored in the past.”

Best known for attention to detail, superior fits and luxurious fabrics, the veteran brand has a fresh new look with an added contemporary feel- for the sophisticated man and woman.

“What makes it so different this time is that we’ve moved the brand into a more modern space with luxe fabrics and silhouettes that speaks to the fashion-conscious consumer. Working closely with the founder himself, Ronald Sassoon on fabrics, styles, trims and silhouettes we ensure that we modernised the brand without losing too much of the rich heritage”, says Marsh.

The evolution of SASSOON has been an integral part in reintroducing the brand to the South African market with a fresh new brand aesthetic. However, despite the changes the brand has undergone, SASSOON still pays homage to its heritage in keeping true to its core values of superior quality, premium fabrics and immaculate tailoring. The womenswear range for spring/summer can be characterised by a tropical palette of printed dresses and tops, denim and feminine silhouettes. The menswear collection has a strong focus on prints, woven fabrications and quality denim.

The women’s range has an entry level price starting at R499 ranging to R1599, while menswear ranges between R349 and R1799. Both SASSOON men and women’s collections will be sold in Independent Boutiques as well as online on In addition, the women’s range will be available at all Sissy Boy stores nationwide.






When you are based in Johannesburg and feel like going to the beach, worry no more because Silverstar Casino has made life simpler for you as you do not have to fly all the way to Durban to enjoy the beach.


We were exclusively invited by Silverstar to get the chance to experience the beach in true Johannesburg style. We got the chance to soak our feet into the soft beach sand while sipping on some cocktails and the DJ pumping some funky tunes in the background.


Is the beach festival the perfect place to bring my kids?

Of course, the beach is open from the morning and until late. The kids can enjoy some fun games, eatery and get the chance to explore the beach. It is unfortunate that the kids cannot stay overnight as that is when all the adults will enjoy the Calypso paradise with live music and summery cocktails.


These are some of the things that the kids will be able to enjoy while having fun at the beach:


  • Sand castle building competitions
  • Tug of war competitions
  • Hoola hoop competitions
  • Ice-cream eating competitions
  • Inflatable waterslide
  • Face painting
  • Beach volleyball



How long will the beach festival run for?

 From Thursday, 7 December 2017 to Friday, 22 December 2017

Venue: The Square
Time: 10h00 – 22h00
Tickets: Free Entry


There will be no picnic baskets and cooler boxes/bags allowed when entering the beach. All food & beverage will be on sale at the venue. #CelebrateSummer this December and #LoveSilverstar




The story of Ray-Ban is a story of reinvention. Since the creation of the Aviator eighty years ago, Ray-Ban has constantly reimagined its iconic products. Pioneering new technology. Cutting edge designs. With the Ray-Ban Reinvented campaign, we celebrate 80 years of evolution. Because a true inventor never stops.

A visual story of reinvention

Since launching as the first ever sunglass brand in 1937, Ray-Ban has constantly reimagined its most iconic products. With Ray-Ban Reinvented we’re celebrating the evolution of Ray-Ban’s four Icons – Aviator, Wayfarer, Round and Clubmaster – with a visual take on reinvention. A universe that encapsulates each Ray-Ban icon and their re-inventions, digital collages combine illustration and photography to explore the particular history and heritage of each style.

A universe brought to life by Dewey Saunders

The perfect visionary partner to Ray-Ban, artist Dewey Saunders brings to life the world of each frame. Practiced at bringing together culture, history and imagination with his distinctive digital collages, Philadelphia-based visual artist Dewey Saunders combines illustration and graphics to create a visual feast. One that draws you deeper into the world of Ray-Ban as each story unfolds.

The high-flying origin story of the Aviator 1937 is told through a dusky blue sky strewn with clouds, turbines and hot air balloons. Jump forward to Aviator Mirror, and fly higher into space itself. Molten clouds of metal billow next to the space station that inspired those reflective lenses. Meanwhile, the bold Aviator Blaze finds a home in the neon lights and skyscrapers of the big city.

Ray-Ban Round is found among flower power, psychedelic swirls of greens and reds. With tambourines peeking out from the saturated colours, we give a subtle nod to the legendary musicians like John Lennon and Janis Joplin – icons in their own right, forever associated with the shape.

Reinventions born of an icon

One step ahead in style. Never sacrificing substance. Committed to re-thinking and re-imagining our products, the Ray-Ban icons have had countless reinventions. With endless ideas and opportunities for integrating new technology, leading new trends or revisiting classic styles, every reimagining of an icon is iconic in itself.

This holiday season, the Aviator – the frame that sent Ray-Ban into the stratosphere – is now available once more in its original design. Released for the 80th anniversary, available online and at Ray-Ban stores only, this reinvention looks to history instead of the future; the minute details of the Aviator 1937 throwback to the first ever Ray Ban frame – and a time of flight and fight.

Or look back to the 70s with Evolve. Those iconic Aviator lenses are remade with a photochromatic lens that changes in the light.

Blaze is a complete reinvention of the Aviator. Bold flat lenses are laid over the frame for a look that demands attention. Because in the 21st century, you don’t just shine. You blaze.

The retro-classic Clubmaster is given a space-age makeover for Clubmaster Aluminium. Reinvented metallic frames – but a vintage sophistication they’ll never lose.

Ray Ban Hexagonal gives Round an edge. The folksy round frames are given a sharp update with flattened lenses and new angles. A modern update, but whether you choose yours in pale lilac, bright blue, or classic black, the psychedelic spirit of the 60s lives on.

The 16 ‘Reinvention’ products available for purchase are:

Ray-Ban Aviator 1937, Optical, Blaze, Outdoorsman, Shooter, Ambermatic Leather, Craft, Mirror, Evolve.

Ray-Ban Wayfarer Classic and Folding

Ray-Ban Clubmaster Classic and Aluminium

Ray-Ban Round Classic and Hexagonal

For information on Ray-Ban Reinvented, see the press release on the 2017 Reinvented Campaign here: http://ray-banreinvention. com/ (Password: reinvented)

Zethe wins #VodacomNXTLVL Grand Prize

Kwa-Zulu Natal born songstress, Zethembiso “Zethe” Mdletshe, has won the coveted #VodacomNXTLVL season one title.


The 24-year old Music graduate came first during the season finale on Wednesday night after struggling to impress judges for the first 9 weeks of the show.


Zethe walked away with a R1 million worth of prizes. This includes R100k in cash, a car worth R300k, a Public Relations deal worth R250k, a studio session to finish off her single, a music video for her single, clothing, access to an entertainment lawyer, adoption into the Rocka stable as an ambassador and her own range of music accessories, and of course, her EP.


The season finale was a LIVE show hosted at the Vodacom DOME in Midrand, Johannesburg. In attendance were celebrities, journalists, fans, friends and families of the contestants.


Zethe, who lost her father just over a week ago says because of all the low scores she was getting from the judges throughout the show, she didn’t expect to win. She was just continuing with the show with the right energy because of her love for music and because viewers of the show have been showing her love.


“I’m still pinching myself. I did not expect to win at all. This has really made me the most grateful person. The way South Africa has really supported me is insane,” said Zethe.


“More than anything, throughout the show, I believed in myself and my craft as tough as it was to keep going. Now I believe even more that if you stay true to who you are, things always work out,” she added.


Zethe believes this is the beginning of her journey as a musician.


“Euphonik and myself will soon be releasing a single we’ve been working on for some time. This will be released around the same time I release my finale single and music video. From there I will begin working on my EP. Yoh! I have so many things planned for 2018. It’s really going to be an amazing year,” said Zethe.


“We had embarked on this journey to encourage and empower young talent to follow their dreams, and find South Africa’s next big music superstar. The mentors have done their job, the public has voted. We found our superstar,” says Vodacom NXT LVL Marketing Manager Deidre Lodwig.


Busisiwe Mmotla Reigns On Top As Miss Soweto!

Busisiwe Mmotla, from Emndeni was crowned Miss Soweto 2017, beating 19 other finalists at the Soweto Theatre on Saturday, 25 November 2017. The annual beauty pageant, proudly sponsored by White Star Super Maize Meal, was a glitzy and prestigious affair with world-class entertainment, featuring local and international performers.

Dazzling in a sleek and lacy red evening gown, the beauty queen took centre stage, flanked by her first princess, Musawenkosi Gumede from Naledi and second princess, Phumzile Nyembe from Diepkloof. Musawenkosi Gumede took the “Miss Personality” title as well, while Lindokuhle Cele from Emndeni was named “Miss Photogenic.” White Star also presented the “Social Butterfly” title to Nelisiwe Nyongwana for being the most active finalist on social media.


Mmotla is a 24-year old qualified teacher at a private school in Bramley; she has a passion for books, and plans on starting a programme to develop literacy skills for the youth of Soweto. One of her biggest goals is to surprise her hard-working mother with a new house. In addition, she plans to start a bursary foundation for learners in Soweto.


White Star sponsored the main prizes on the night, with Mmotla receiving the grand cash prize of R50 000 and the life-changing opportunity to represent White Star as a brand ambassador. The first and second princess received R10 000 and R5 000 respectively. International cosmetics brand, Black Radiance, presented all the finalists with hampers to make sure their faces are always camera ready; Even & Lovely made sure the girls maintained a radiant and glowing skin with a skincare hamper and also presented the top 3 ladies with tablets to aid them to stay connected and productive. Clinix Health Group generously sponsored the top 3 finalists with a healthcare cover for two years; while the fashion brand, Urban Zulu, made sure that the finalists embodied the spirit of young, contemporary African women with original outfits on the night.


“The top 20 finalists were all exceptional young women, and we are confident they will one day be the custodians of positive change in their communities. We are proud of all of them. We would like to say a huge congratulations and welcome the newest Miss Soweto to the White Star family. Mmotla embodies the ethos of our brand, she is a beautiful and intelligent young woman, who will surely be a positive role model in her community. We look forward to a fruitful partnership during her reign as Miss Soweto 2017,” says White Star Marketing Manager, Mokhele Makhothi.


Local TV icon Vusi Kunene, brought his charm and charisma as the MC, while the cheering and enthusiastic audience was entertained by international songstress, Monique Bingham, accompanied by up and coming artists who were discovered during the White Star Talent Search competition which was held earlier in the year.


“White Star wishes Busisiwe Mmotla great success in her reign as Miss Soweto 2017,” Concludes Makhothi.


For more information contact visit White Star Super Maize Meal Facebook page.


Commissioned by Africa’s leading youth brand MTV and directed by acclaimed South African documentary maker Lebogang Rasethaba, and producer Jasmyn AsvatThe People vs Patriarchy goes behind the headlines and the news footage to investigate what patriarchy is and how it has struck a chord in the hearts of our society.


The documentary premieres on MTV (DStv channel 130) on Wednesday, 29 November, at 21:15 CAT during the global initiative, 16 Days of Activism against gender-based violence.

 The documentary follows on from last year’s hugely successful and thought-provoking ‘The People vs The Rainbow Nation’, which examined why South African youth continue to believe the struggle is far from over, more than 20 years after South Africa’s first democratic elections.

Through frank and confrontational dialogue with diverse South Africans from different walks of life, The People vs Patriarchy features musician and Inxeba lead actor Nakhane Toure, transgender activist Glow Makatsiand 2017 Aspen New Voices Fellow Koketso Moeti among several others who examine South Africans response to an epidemic of violence against women.

The one-hour film was shot in Joburg, Durban and Cape Town and contextulises how most South Africas are affected by this scourge that is destroying lives of ordinary people and communities.

Talking about his goals in making the documentary, Rasethaba says: “We have a personal responsibility to accurately unpack and portray the realities of a range of people existing within a patriarchal society. Beyond the storytelling is a greater need to distill an intimate experience. If we had just made a typical film it would have trivialised the issue. We have created a piece of work that bolsters the conversation in a constructive way and offers the important need to begin a personal healing process of dismantling patriarchy within.”

Commented Monde Twala, Vice President for BET, Youth & Music for Viacom International Media Networks (VIMN) Africa,“At VIMN Africa, we are passionate about bringing authentic and relevant content to our viewers. MTV’s ‘The People vs Patriarchy enables important conversations and engagement on a critical social issue. We have chosen to air the documentary during the 16 Days of Activism against Gender-Based Violence from November 25 to December 10 as a global call for the prevention and elimination of violence against children, women and men.”

The documentary raises complex questions around the issue including whether boys will be boys; are women in part responsible for raising violent men and are all men culpable? Well known commentators and media personalities also weigh in with their opinions including poet, activist and feminist Lebohang Masango; transmodel and artist Elle van der Burg; editor of GoTrendSA and media personality Kevin McLennan; performance artist Desire Marea who uses art to elevate black queer reality in society and YouTube sensation Sibu Mpanza.

Producer Jasmyn Asvat concludes with this important message, “How we percieve our social and personal relationships across gender is important. All other questions to the type of society we create is underscored by our gender relations. This documentary aims to help us get to a place where we face some of the toughest questions around gender violence and how we appropriately respond to this epidemic.”

VIMN Africa’s MTV and BET has partnered with TEARS Foundation, who provides access to crisis intervention, advocacy, counselling, and prevention education services for those impacted by domestic violence, sexual assault and child sexual abuse.

The People vs Patriarchy premieres on MTV (DStv channel 130) on Wednesday 29 November @ 21:15 CAT It is a documentary directed by Lebogang Rasethaba on behalf of MTV.

For more information, visit like us on Facebook  or follow us on Twitter and Instagram @MTVAfrica and to join the conversation use the hashtag #peoplevspatriarchy

Khuli Chana broadens Absolut partnership with One Source Live – a festival of African creativity  “We can really change the way the world sees Africa”

One Source Live video:

Africa is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers is changing how the world sees and thinks about Africa and its people.

Absolut and Khuli Chana continue their collaboration, this time bringing together a heroic league of international artists from across the continent to celebrate and advance Africa’s creative revolution at One Source Live (OSL).

On March 24, 2018, leading African creative revolutionaries in music, fashion and art will gather in Johannesburg for a spectacular all day live event with multiple stages, performances and collaborations geared at re-writing Africa’s story. 

Presented by Absolut, One Source Live builds on the momentum created in 2016 when Absolut brought Khuli Chana together with other leading Pan-African artists to produce Africa’s most collaborative album and video, One Source. It became the best selling record on iTunes.

One Source Live will witness the collaborative rise of Five Creative Revolutionaries led by award winning rap-star Khuli Chana (South Africa / Music) standing alongside Sho Madjozi, (South Africa/ Music), Trevor Stuurman, (South Africa / Fashion) Fabrice Monteiro, (Senegal-Benin /Fashion, art), and Osborne Macharia, (Kenya/ Photography). One Source Live portrays the five as the superheroes – heroic avatars inspired by Africa’s history, mythology, and bright futures. 

Behind the campaign is also a call for all Africans to join the creative revolution and change the way African creativity is represented online. 

This aims to replace the dominance of curio images with a true reflection of African creativity with more images of contemporary African art. People can visit to get involved.  

Absolut Ambassador and Creative revolutionary, Khuli Chana says: “OSL, being a platform for the growing unification of African creatives, is a perfect opportunity for me to fulfill a long-standing dream of mine to display Africa to the world in the most majestic and powerful way possible. This project defines what being a creative revolutionary means to me – the courage to unite in the face of all physical, cultural, and political boundaries and differences as Mama Africa’s offspring and make her shine, to make her proud, to make her smile.

This is a very important part of the African Renaissance. Africa’s creative awakening is ushering in a new era in World Entertainment and in the Global Arts Sector at large. As we unite, grow, and progress creatively, we influence the world and share the greatest and most effective inspiration the world has ever experienced. I’m proud to be an African leader in my own right and to be championing the advancement of African brilliance in our lifetime.”

Iris Le Berg, Global Marketing Manager at The Absolut Company says: “Absolut has a long history of supporting artists and standing up for the rights of “communities;” whether it will be LGBT or female power/rights. One Source Live underscores our believe that creatives are the real leaders that can rewrite and recreate the kind of change that modern Africa is poised to own. We are bringing these creative revolutionaries together to highlight Africa as the creative engine of the world. One Source Live is a movement that promotes a proud and authentic African identity by reminding people that we all come from One Source.”

Be part of the Absolut conversation on Twitter / Instagram / Facebook: @AbsolutSA, Hashtag: #BeAbsolut.


A special someone exceptional in the use of their fingers or hands may claim a massive hundred and twenty thousand rands (R120 000) in cash on December 16 right on time for some Christmas pleasures.

The catch is that the person in question must be an emerging DJ with a fine taste of selection and exceptional touch –in music mixing- that sets audiences on fire. Such an upcoming and future mix master stands a chance to win the dough by simply entering the RedSquare DJ Knockout Challenge by noon on the 20th of October 2017. To date there are close to ten thousands entries that have been received with numbers increasing on a daily basis.

Nearly a hundred venues, spread across six provinces, will offer stages on which emerging DJ’s that have entered -because they fancy or believe themselves to be winners- will be challenged to prove they have a R120k touch and skill.  A DJ that falls short but not too far of from the first prize will be compensated with R10 000 for coming second and R5 000 will go to a third placed Dj. 

Auditions for the RedSquare DJ KnockOut Challenge will be held –following close of entries- in parts of the Western Cape, Durban, Limpopo, Bloemfontein, Gauteng and Mpumalanga. Entry forms for contestants are available from the competitions’ website:

After last year’s incident free and packed ten year anniversary celebration the 2017 final event look set to be even greater with good vibes only as it returns to Vereeniging’s Dickinson Park, for the third year running on 16 December.

The bar keeps getting raised higher and higher and this year two stages will be set-up for the final with live band performances for the very first time.  Giants of hip-hop A.K.A and Casper Nyovest will lead the acts performing.  The very first winner of the DJ knockout Challenge, DJ Shimza will also dazzle this year along with Amanda Black, Lady Zamar, Sjava, OkMalumKoolKat and a number of really hot acts from the Vaal.

“As much as the RedSquare DJ KnockOut Challenge is about discovering the next big Dj and helping in launching their professional career, it is also about giving the general public a fantastic time and entertainment right in the middle of the festive season. Thus the campaign, more especially the final, is packed with lots of fun, a pleasant atmosphere, electrifying moments and is full of great along with positive energy not only for the contestants but also for the audience. We are really great-full of the wonderful audience that attended the final event the previous years and look forward to seeing them bring more of their friends for a really memorable time,” says RedSquare marketing manager Victor Selaelo. 

The RedSquare DJ KnockOut Challenge Finale is on the 16th of December at Dickenson Park in Vereeniging. Early bird tickets are selling fast at R100 and are only available until end of October. Thereafter tickets will sell at R150 and R180 at the gates. VIP’s are R600 and all tickets are available at Ticketpros, Jet, CNA, and Edgars.

Since 2007, the RedSquare DJ KnockOut Challenge has been catering for the needs of Mzansi’s emerging talent in search of opportunities to boost and turn their lives around for the better. Previous first-prize winners’ include Dj Shimza, DJ Kwanele, Dj Romeo DJ Divalash, DJ Pentse, Dj Lite, Dj Khomza and Dj Bhaze whose profiles were given a massive boost by the RedSquare DJ Knock-Out Competition. Most of the winners are now living their dreams, having gone from playing at birthday parties in their townships to becoming brand names and organize their own gigs, thereby creating employment and stimulating economic activity. 

For The Latest Updates Visit:

Festive Season Stocking Stuffers for Sneaker Freaks

Whether you’re buying sneakers for a Vans fan, Nike nut, Adidas addict or Reebok radical this festive season, why not throw in some products to keep your gift looking fresher for longer? Sneaker LAB – born from an infectious passion for sneakers and minimalist street culture – offers an environmentally friendly, biotech-driven, premium shoe care rangecomprising products that clean, care for and protectsneakers. 


Squeaky clean sneaks

Keeping kicks clean is easy with Sneaker Cleaner(R79.00) – a pro-bacteria concentrated solution that accelerates the breakdown of dirt at a microscopic level and continues cleaning for up to three days after application.


Armour in a bottle

With a water-based treatment that acts as an invisible protective barrier against dirt and stains, Sneaker Protector (R79.00) makes cleaning easier and keeps sneakers looking newer for longer.


Spotless sneakers anywhere

Sneaker Wipes (R99.00), soaked in Sneaker LAB’s signature Sneaker Cleaner solution, are designed for on-the-go cleaning with 12 individually packaged wipes perfectly sized to fit into pockets and handbags.


Longer lasting leather shoes

Prolong the life of leather shoes and restore that ‘new shoe’ smell with Leather Care (R79.00) – a water-based cream that combines special nutrients and sealants to nourish and protect leather. The conditioner also protects shoes from UV rays and creates a water-resistant seal. To keep leather shoes looking good while on the move, Leather Wipes (R99.00) – drenched in the Leather Care cream – are the answer.


No-reek sneaks  

Say goodbye to stinky sneakers with Odor Protector(R79.00), which prevents and eliminates unwanted odour emitting bacteria. The pro-bacterial formula continues working long after application to actively keep kicks odour free.


Technological takkie towel

With fibres that are 20% finer than a human hair, the extremely absorbent Microfiber Towel (R99.00) has been designed specifically for sneaker care and maintenance. The Towel has been made with microscopic fibres to increase absorption and features non-abrasive technology.


Kits to keep kicks crisp

Sneaker LAB shoe and sneaker care essentials are also available in convenient kits. The Deluxe Kit(R390.00) comprises all of the products packed in a limited edition box, while the Premium Kit (R249.00) features the Sneaker Cleaner, Odor Protector, Premium Brush and Sneaker Protector packaged in a re-sealable Velcro travel pouch. The Basic Kit (R129.00) includes the Sneaker Cleaner and Premium Shoe Brush – the two must-haves for keeping sneakers clean and looking their best.


All products in the range work on various materials such as suede, nubuck, leather and canvas. They are also water-based and readily biodegradable, with packaging suitable for recycling. What’s more, the Sneaker LAB website has a series of videos showing sneakerheads how best to use the products and care for their kicks.


With stocking stuffers like these, sneaker freaks will be smiling long after the festive season.


For more information, or to purchase Sneaker LAB products, visit


 Picnic-style Family Holiday Fun with OUMA

With December fast approaching, planning a last-minute family breakaway might prove to be a challenging task. Fortunately, there is still plenty to do for those who decide to keep things local instead. Picnics are a great and affordable way to spend the summer holidays outdoors with the family, and also offer the opportunity to bring along some of your most loved and convenient treats, such as OUMA Rusks.

“The holiday season is a great way for loved ones to get some extra bonding time in, and partake in activities that they, due to their busy schedules or friends and family living far away, normally would not have a chance to do during the year. Picnics accommodate every generation, you can incorporate various  games and packing everyone’s favourite nibbles,” says explains OUMA Brand Manager, Lonwabo Thinta.


For generations, OUMA have been South Africa’s most loved rusks and they have hand-picked five picnic spots where people can “Dip ‘n OUMA” with their loved-ones, for an unforgettable family holiday outing:


Ethel and James Grey Park, Johannesburg

This 36 hectare tract of land is fed by the Sandspruit River that winds through a series of landscaped lawns, indigenous vegetation, walkways and benches. The park provides a green lung in an otherwise built up residential part of the city, giving local residents in the high-density area an escape that offers a space for reflection, relaxation and picnics.


Emmarentia Dam and Johannesburg Botanical Gardens

Visitors can enjoy the various special gardens and the main arboretum, which houses family groupings of plants and trees from South Africa and the rest of the world. Pick a spot on the tranquil lawn next to the dam and enjoy an escape from the city life with your family.


Kirstenbosch Botanical Gardens, Cape Town

This garden is acclaimed as one of the great botanic gardens of the world. Few gardens can match the sheer grandeur of the setting of Kirstenbosch Botanical Garden, set against the eastern slopes of Cape Town’s Table Mountain. This 36-hectare garden is famous for their Sunday Sunset Concerts.


Jameson Park, Durban

This gorgeous park is set on a former pineapple plantation that has been transformed into an enchanting rose garden. It is host to over 200 rose species and an impressive 600 rosebushes that transform the garden into a fairy-tale during their bloom from September to November.


Rietvlei Lifestyle Centre, Alberton

This spot promises a day of adventure and fun for the entire family. Start the day with a round of putt-putt, then have a look at the farm animals, take a ride on the steam train or tractor and end the adventure with a relaxed family picnic surrounded by tranquil natural wetlands, large trees and gardens.


Take advantage of the warm temperatures, sunny skies and break from work responsibilities this holiday season by packing your favourite OUMA Rusks in your basket and relish in some quality family picnic time.




The OUMA legend lives on. The story of OUMA rusks started in 1939 in the small North-Eastern Cape town of Molteno. The great depression spurred OUMA Greyvensteyn and her friends to find ways of helping their community. OUMA Greyvensteyn started by baking a batch of rusks using her trusted family recipe. After selling these delicious treats to farming families in the community, orders soon started pouring in and a much loved, iconic South African brand was born. Today, OUMA Greyvensteyn is still South Africa’s most famous rusk baker. The OUMA bakery runs around the clock to ensure that South Africans will always be able to “Dip ‘n OUMA”.


Be part of the OUMA Rusk community on Facebook at Instagram Join the social media conversation by using the hashtag #DipnOUMA.